The Art of the Rebrand
Pop Culture Measure at Marist Pop Culture Measure at Marist

The Art of the Rebrand

By: Elizabeth Beggan

Rebranding knows no limits. From celebrities to universities, titles and aesthetics are perpetually changing. It stems from a place of high demand that ultimately leaves celebrities to tread water, waiting for the next cycle. We have to ask ourselves: is it a rebrand, or is it just simply growing up? 

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Channel your Favorite TV series
Pop Culture Measure at Marist Pop Culture Measure at Marist

Channel your Favorite TV series

By Nicole Cardillo

As the leaves fall and the binge watching begins, we often find ourselves inspired by the iconic cold weather fashion of the 90s, 2000s, and 2010s. With the seasonal urge to recreate the nostalgic looks from the shows we grew up loving, this is your ultimate fall style guide.

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Your Next Favorite Influencers
Pop Culture Measure at Marist Pop Culture Measure at Marist

Your Next Favorite Influencers

By Megan Rex

This year, smaller influencers with under one million followers are leading the movement. So give 2025’s rising creators a like and a follow on Instagram, and ask yourself, which new fashion influence matches your vibe?.

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Caught in the Middle: Why We Can’t Resist Love Triangles
Pop Culture Jillian Antretter Pop Culture Jillian Antretter

Caught in the Middle: Why We Can’t Resist Love Triangles

by libby hale clark

Watching my friends obsess over love triangles — sending each other fan edits and memes debating which guy deserves the main character — I couldn’t help but wonder: what is it about this trope that makes it so interesting?  

The love triangle is hardly new; we’ve seen it countless times, from The Summer I Turned Pretty, to Twilight, to The Hunger Games, yet audiences never seem to get tired of it.  To understand this phenomenon, I looked at it from two perspectives: why viewers are drawn to love triangles, and why producers and writers continue to return to this storyline. 

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Y2k is back with a Vengence
Fashion, Pop Culture Measure at Marist Fashion, Pop Culture Measure at Marist

Y2k is back with a Vengence

by ava ricigliano

The 2000s are known as a pivotal yet chaotic era for fashion, music, and media. With 2026 on the horizon, the trends we saw throughout all of Y2K are coming back fast. Y2K is an abbreviation for the year 2000, when the music was big and the fashion followed suit. With “futuristic optimism” and femininity blossoming, Y2K fashion was one of a kind, and history repeats itself, right?

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The Return to Provocation
Pop Culture Measure at Marist Pop Culture Measure at Marist

The Return to Provocation

by olivia kittleman

Pop music has always been provocative, but something about today’s pop culture feels different. Stars like Addison Rae, Charli XCX, Tate McRae, Sabrina Carpenter, and Chappell Roan are not only sexualizing men with their lyrics but also sexualizing themselves on stage and with their aesthetics and performances. This is not only a revival of the early 2000s’ iconic pop era, but also reflects a deeper generational desire for the expression of sexuality. 

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